Frequently Asked Questions

Q: How do I know the quality will be consistent?

A: 30 years of broadcast experience + documented processes + paid test project at 50% cost. You evaluate quality before committing. Plus, I'm more consistent than rotating freelancers or overbooked production houses.

Q: What if my client finds out you're external?

A: They won't. I've worked under other brands for 30 years—it's standard practice in the industry. Signed NDA, your email domain, introduced as your team member, all branding is yours. But if somehow they did, I'd immediately defer to you: "I work closely with [Agency Name] on their creative projects."

Q: Can you handle rush turnarounds (24-48 hours)?

A: Elite package includes one 24-48hr rush per month. For Pro package, available for additional fee. I build buffer time into my schedule for agency partners specifically.

Q: What about revisions and difficult clients?

A: 3 revision rounds included for agency partners (vs 2 for direct clients). I've dealt with difficult clients for 30 years—it's part of the job. You're the account lead, I follow your direction and client feedback professionally.

Q: Do you work with our competitors?

A: Standard: I may work with other agencies in different verticals or geographies. Optional: Exclusivity available for +20% fee, clearly defined by vertical and region (e.g., "won't work with other Cape Town agencies serving FMCG clients").

Q: What if we outgrow the package?

A: Easy upgrade path. Most agencies start with Pro, upgrade to Elite after 3-6 months. Enterprise packages are fully customized to your volume and needs.

Q: How do you handle VO and music?

A: You source and pay for VO talent and music licenses directly. Why? Costs vary dramatically per project—better for you to control and bill to your client. I can recommend trusted SA voice artists and music libraries.

Q: What's the minimum commitment?

A: 3-month minimum for monthly retainers. But if you're unhappy in the first 90 days, you can cancel with no penalty. After 3 months, 30-day notice to cancel.

Partnership Success Story

How one Cape Town agency transformed their video offering

The Agency

Mid-size creative agency, 25 people, Cape Town. Clients in fitness, beauty, and lifestyle sectors. Strong strategy and design, but video production was a pain point.

The Challenge (Before Partnership):

Outsourcing video to traditional production houses
Charging clients R60K-80K per project
Paying production R50K-65K
Margin: R10K-15K (15-20%)
Turnaround: 2-3 weeks
Quality: Inconsistent depending on which vendor
Result: Video projects were barely profitable, clients often frustrated with timeline

The Solution (After Partnership):

Started with Agency Pro package (R25K/month for 4 ads)
Still charging clients R60K-80K
Now paying us R25K + VO/music ~R5K
Margin: R30K-50K (50-65%)
Turnaround: 5-7 days
Quality: Consistent broadcast-level
Result: Video became one of their most profitable services

6 Months Later:

Upgraded to Agency Elite (R45K/month for 8 ads) due to increased demand
Revenue from video projects: Up 180% (word spread about fast turnaround)
Profit margin on video: 60% average (vs 18% before)
Client satisfaction: Significantly higher (NPS improved)
Competitive advantage: "We can deliver broadcast quality in 1 week" became part of their pitch

"This partnership transformed how we approach video. We went from dreading video projects to actively pitching them. Our clients are thrilled with the turnaround times, and our margins finally make sense. Plus, Danny is a pleasure to work with, professional, responsive, and makes us look good every time."

- Creative Director, Cape Town Agency